Utilizing a strategic and measured approach; a deep understanding of the industry; and strong relationships in the marketplace; we build solid sales and marketing and culinary platforms.

ASSESS

MARKET ASSESSMENTS

Detailed and objective evaluation of the potential of a new product, business idea or investment for the North American marketplace. Comprehensive analysis of environment forces, market trends, entry barriers, competition, risks, opportunities and the company's resources and constraints.                                

PRODUCT DEVELOPMENT

Assisting engineering and product marketing departments in the conceptualization, specification, design and, development of newly created products for the North American market.

STRATEGIZE

MARKETING STRATEGY

Develop and implement a viable marketing strategy in the form of specific marketing policies, messaging and plan of action – to position your brands to gain a competitive advantage. Marketing strategies should integrate with your sales and distribution strategies - and ultimately help you connect with specifiers, channel partners and end users. 

SALES STRATEGY

Construct a viable sales strategy based on your market goals that translates to a sales plan, provides direction to the sales team and engages the company with specifiers, channel partners and end users - ultimately generating desired sales and profits.

DISTRIBUTION & LOGISTICS

Identifying and managing the correct logistics platforms, distribution channels, partners and systems for your products.

MANAGE

SALES REP NETWORKS

We have years of experience successfully identifying, hiring, training and managing manufacturer representative and broker networks to successfully execute the sales plan at a front-line level.

CULINARY DEVELOMPENT

Create and execute culinary training programs to provide hands-on experience, training and menu development support for end users and culinary teams.

 Marketing Content Generation

Generate quality marketing content, in the form of recipes, product demo videos, brand videos and social media posts.

Chef Ambassador Networks

Create a network of high profile, highly influencing and committed brand advocates to boost brand visibility, recognition and credibility among end users.

EVENTS & DEMOS

Schedule, manage and execute a calendar of product demos and industry events.